Useful tips on detecting a scammer posing as a breeder
Look at the website very closely for clues. These scammers are stealing pictures from other websites and adding their own descriptions under them.
Ask to see more photos of the same Puppy from different angles. Ask to see a picture of the same Puppy when it was a few weeks younger. Can the breeder produce them?
Copy and paste a sentence or two from the site in question into a Google search with quotes around the text, for example, if they have a list of references.